Ten years ago, three former Paypal employees set out to create a website where users could upload and share their own videos. This site, as you probably already guessed, was YouTube. A year later, YouTube was purchased by Google for $1.65 billion, and since then has grown into the second largest search-engine on the web. As of last year, YouTube even dethroned Facebook, becoming the largest social media site, bringing in more visitors than Twitter, LinkedIn, Pinterest, and Instagram combined! These statistics are not only an impressive show of YouTube’s history, but also gives companies invaluable insight on how to best reach their audience.
In the past, videos were considered a luxury, especially for small businesses with a limited marketing budget. This is no longer the case in today’s digital world. Customers are now more than ever finding businesses through the means of video, which means that video production is no longer a luxury, but in fact has become a necessity. According to a study done by comScore, visitors on websites are 64% more likely to buy a product or service after watching a video. Those same visitors also tend to stay on that site for an average of 2 minutes longer than sites who don’t have videos. This is largely attributed to the fact that people are consuming mass amounts of information daily, and because of this reason, videos have become an increasingly popular platform due to it’s convenience. It is no surprise why 59% of executives, according to Forbes, say they would rather watch a video than read text.
Thanks to digital video, companies now have an affordable solution to produce high quality videos for a fraction of the cost. Businesses of all sizes are able to share their videos across multiple social platforms to their target audiences. Each day, 500 years worth of YouTube videos are watched on Facebook alone, this is why it is so crucial to be constantly creating videos that market toward your potential clients. One thing is for sure, your potential customers are watching videos online, better they be watching yours than your competitors.
Contact us today to find out how ActiveLAMP can help take your business to the next level with cutting-edge video production.