Design is not just what it looks like and feels like. Design is how it works.
Rarely do people come to your website and immediately do what you want them to do. In most cases, they need to go through a set of steps leading up to an action.
Our Design Feedback loop ensures the right problems are being addressed and solved. Continual iteration of ideas, design, and receiving/applying feedback provides stellar design and usuable interfaces that the people we serve can easily navigate and take action.
- Thomas J. Watson