The last two years we have seen some significant updates by Google related to mobile users. In April of 2015, a new algorithm was released by Google which would possibly boost, or decrease your ranking, depending on whether or not your website was mobile-friendly. It didn’t end there. More major news by Google came out towards the end of last year having to do with mobile. Google announced that starting sometime in 2017, they would for the first time be splitting their index into two, a desktop index and a mobile index.

When you hear the terms strategy and tactics, what do you think of? It is extremely common for people to confuse the two ideas. In fact, many people believe that strategy and tactics mean the exact same thing. There is a clear difference between the two, and having a proper understanding of each is extremely important.

Is blogging necessary? This is a question that tends to spark quite some debate, not only among marketers, but also among business owners. Countless times, I’ve been in a meeting where concerns have been raised at the mention of blogging. “That’s not for our industry,” or “We don’t have time for that,” as well as “I don’t see how it will help my bottom line.” These are among some of the most common objections I tend to hear. The question of blogging being a necessity becomes irrelevant once we learn of statistics such as, 81% of people conduct online research before making any purchase.

"I have this cool new website, now everybody on the planet will know about my business!"